Colors

Our colors feel bold, crips, and energetic. G2 Track’s brand is anchored by a distinct and vibrant red with a broad secondary palette to add emphasis and contrast. While purple is core to G2 Track’s identity, it should be used intentionally with a focus on green highlights for the most important content.

 

Core Colors

Purple 120

Use Purple 120 as a background color for patterns and important text. In instances where only a few colors can be used, Purple 100, Mint 100, and Track Purple 100 should be the go-to colors.

  • HEX#3B2068
  • RGB59, 33, 104
  • CMYK93, 100, 27, 16
Purple 100

Use Purple 100 as a primary element within patterns and other design elements. In instances where only a few colors can be used, Purple 100, Purple 120, and Mint 100, should be the go-to colors.

  • HEX#5A39A2
  • RGB90, 57, 162
  • CMYK88, 100, 8, 6
Mint 100

Use Mint 100 as the highlight color within patterns and other design elements. In instances where only a few colors can be used, Purple 100, Purple 120, and Mint 100, should be the go-to colors.

  • HEX#23CCA2
  • RGB35, 204, 162
  • CMYK72, 0, 41, 0
Red 100

Use Red 100 when using the G2 logo and sparingly in illustrations or graphics.

  • HEX#FF492C
  • RGB255, 73, 44
  • CMYK0, 87, 92, 0

Full Color Palette

Purple 120
  • HEX#3B2068
  • RGB59, 33, 104
  • CMYK93, 100, 27, 16
Purple 100
  • HEX#5A39A2
  • RGB90, 57, 162
  • CMYK88, 100, 8, 6
Purple 80
  • HEX#7B61B5
  • RGB123, 97, 181
  • CMYK70, 80, 6, 5
Purple 60
  • HEX#9C88C7
  • RGB156, 136, 199
  • CMYK53, 60, 5, 4
Purple 40
  • HEX#BDB0DA
  • RGB189, 176, 218
  • CMYK35, 40, 3, 2
Purple 20
  • HEX#DED7EC
  • RGB222, 215, 236
  • CMYK11, 14, 0, 0
Purple 10
  • HEX#F8F6FE
  • RGB248, 246, 254
  • CMYK2, 2, 0, 0
Mint 100
  • HEX#23CCA2
  • RGB35, 204, 162
  • CMYK72, 0, 41, 0
  • PMS3255 C
Mint 80
  • HEX#4FD6B5
  • RGB79, 214, 181
  • CMYK52, 0, 26, 0
Mint 60
  • HEX#7BE0C7
  • RGB123, 224, 199
  • CMYK39, 0 ,19 ,0
Mint 40
  • HEX#A7EBDA
  • RGB167, 235, 218
  • CMYK26, 0, 13, 0
Mint 20
  • HEX#D3F5EC
  • RGB211, 245, 236
  • CMYK13, 0, 6, 0
Red 100
  • HEX#FF492C
  • RGB255, 73, 44
  • CMYK0, 87, 92, 0
  • PMS2028 C
Red 80
  • HEX#FF6D56
  • RGB255, 109, 86
  • CMYK0, 73, 69, 0
Red 60
  • HEX#FF9280
  • RGB255, 146, 128
  • CMYK0, 59, 50, 0
Red 40
  • HEX#FFB6AB
  • RGB255, 182, 171
  • CMYK0, 43, 33, 0
Red 20
  • HEX#FFDBD5
  • RGB255, 219, 213
  • CMYK0, 23, 17, 0

Buttons

We use round buttons to convey the friendliness and approachability of G2 Track.

 

Button Colors

We use Mint 100 and Purple 100.

Mint 100 - Fill
Use on Purple 120 Backgrounds. button-mint100-fIll
Mint 100 - Fill - Glow

Use on Purple 120 Backgrounds.

button-mint100-fill-glow
Mint 100 - Outline - Glow
Use on Purple 120 Backgrounds. button-mint100-outline-glow
Purple 100 - Fill
Use on White or Purple 120 Backgrounds. button-purple100-fill
Mint 100 - White - Outline
Use on Purple 120 Backgrounds. button-mint100- white -outline
Purple 100 - Outline
Use on White or Purple 120 Backgrounds. button-purple100-outline

Typography

The G2 Track brand uses Barlow as its typeface to deliver our content and messaging with purpose and clarity. It is clean and structured, with a slight rounding that adds warmth and approachability.

Barlow is a free, Google font and you can download the typeface package directly from Google.

 

Font Weights

We primarily use Regular throughout our communications, with Bold and Extra Bold adding emphasis and contrast. Avoid using Light or Semibold weights.

Barlow Regular

Use for body content.

Aa

Barlow Bold

Use for links (in Red 100) and for emphasis.

Aa

Barlow Extra Bold

Use for headlines.

Aa

 
All Caps

When using all caps, opt for smaller font sizes (12px, 14px, or 16px) and always use Barlow Bold or Extra Bold with 50 tracking.

Example of all caps used properly

About

G2 Track is an easy-to-use, secure SaaS management platform providing hundreds of customers instant visibility into their company’s SaaS footprint, enabling them to confidently optimize their stacks. Companies like Lyft, Grammarly, ClassPass, SEMrush, and more entrust G2 Track and its robust integrations to aggregate and analyze their software’s utilization, spend, and satisfaction trends while also managing vendor contracts and compliance, so their companies can swiftly and sustainably invest in technology to grow their business.