The G2 Track logo represents our position as a trustworthy SaaS management platform for our partners. It is bold, confident, and communicates our mission to help unify our customers’ software strategies so they can achieve long-term success.
The G2 Track mark functions as both the wordmark and icon. The logo should never be typeset, recreated, or altered.
The white G2 Track logo on a red, circular background is the main and preferred logo. This version of the logo can be placed on a few different colored backgrounds. The best options are Purple 120, White and Gray 10 (view all brand colors and guidelines).
Occasionally, when we are speaking to an audience with less familiarity with G2 Track, we need to use the version of our logo paired with our URL.
Logo on WhiteThis version of the logo should be used on White and Gray 10 Backgrounds.
Logo on Purple 120This version of the logo should be used when we want the logo to be on a Purple 120 background.
Our logo should be used with consistency and integrity. It should never be tweaked, manipulated, or scaled disproportionately. If you have any concerns or confusion about which version of the G2 Track logo to use, please contact Jason Ortiz or Daniella Alscher for direction.
use the logo in purple. This is visually too close to the look and feel of the G2 Track logo prior to the recent rebrand, and our G2 Track symbol should always be the core G2 brand colors.
place any version of the logo directly on a photo (including the primary logo). This is busy and very difficult to see.
render the logo in colors other than the colors outlined above.
Clear space and minimum size
To support clarity and distinction, we protect clear space around the logo equal to the width of the chevron.
Logo clear space
The logo should not be used below the speciﬁed minimum sizes for digital and print.