Mara Calvello

Mara Calvello is a Content Marketing Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes customer marketing content, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

Spend Management

How to Forecast SaaS Spending and Take Control of Your Budget

We all wish we could look into a crystal ball and see what awaits us in the future.

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Spend Management

Your Guide to Make Software Spend Optimization Work For Your Company

How much of your daily routine revolves around using software?

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Buying Software

Critical vs. Noncritical Software: How to Spend Money Where it Counts

There are certain things in life that are critical to making it through the day in one piece.

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SaaS Management

How to Pitch a SaaS Management Tool to a CEO

No matter the size of a company, having visibility into SaaS applications within its tech stack is...

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SaaS Management

SaaS System of Record: Your Dream SaaS Organizational Tool

Having a place for everything is crucial in every aspect of our lives.

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Buying Software

How to Avoid Automatic Software Renewals and Gain Peace of Mind

Some surprises are fun.

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SaaS Management

Hard Time Keeping Up With Your SaaS Users? G2 Track Can Help

No matter the size of your business, it’s crucial to have accurate employee and user information...

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Featured

Why User Sentiment Data Is Vital to Your Business

We’re told as kids that if you don’t have anything nice to say, don’t say anything at all.

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Featured

How G2 Track Customers Have Successfully Cut Costs

On June 11, G2 co-founder Tim Handorf sat down with G2 Track customers for The COVID Consult:...

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Featured

7 Ways to Optimize Software Spend and Save Money

As your company grows, so does the amount of software and SaaS solutions that your team uses to get...

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