Mara Calvello

Mara Calvello is a Content Marketing Manager at G2. She graduated with a Bachelor of Arts from Elmhurst College (now Elmhurst University). Mara's expertise lies within writing for HR, Design, SaaS Management, Social Media, and Technology categories. In her spare time, Mara is either at the gym, exploring the great outdoors with her rescue dog Zeke, enjoying Italian food, or right in the middle of a Harry Potter binge.

Spend Management

How to Forecast SaaS Spending and Take Control of Your Budget

We all wish we could look into a crystal ball and see what awaits us in the future.

Read more

Spend Management

Your Guide to Make Software Spend Optimization Work For Your Company

How much of your daily routine revolves around using software?

Read more

Buying Software

Critical vs. Noncritical Software: How to Spend Money Where it Counts

There are certain things in life that are critical to making it through the day in one piece.

Read more

SaaS Management

How to Pitch a SaaS Management Tool to a CEO

No matter the size of a company, having visibility into SaaS applications within its tech stack is...

Read more

SaaS Management

SaaS System of Record: Your Dream SaaS Organizational Tool

Having a place for everything is crucial in every aspect of our lives.

Read more

Buying Software

How to Avoid Automatic Software Renewals and Gain Peace of Mind

Some surprises are fun.

Read more

SaaS Management

Hard Time Keeping Up With Your SaaS Users? G2 Track Can Help

No matter the size of your business, it’s crucial to have accurate employee and user information...

Read more

Featured

Why User Sentiment Data Is Vital to Your Business

We’re told as kids that if you don’t have anything nice to say, don’t say anything at all.

Read more

Featured

How G2 Track Customers Have Successfully Cut Costs

On June 11, G2 co-founder Tim Handorf sat down with G2 Track customers for The COVID Consult:...

Read more

Featured

7 Ways to Optimize Software Spend and Save Money

As your company grows, so does the amount of software and SaaS solutions that your team uses to get...

Read more

Manage your software costs with G2 Track.