Mara Calvello

Mara Calvello is a Content Marketing Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara currently works on our G2 Tea newsletter, while also writing customer marketing content. She previously wrote content to support categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

SaaS Application Support: Why G2 Track's Model Stands Out
IT management

SaaS Application Support: Why G2 Track's Model Stands Out

Software glitches: productivity's worst enemy.

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Vendor Negotiation Strategies: Renew Contracts Like a Pro
Buying Software

Vendor Negotiation Strategies: Renew Contracts Like a Pro

Contract negotiations are like salsa, it takes two to tango.

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What Is SaaS Sprawl? Causes, Challenges, and Best Practices
SaaS Management

What Is SaaS Sprawl? Causes, Challenges, and Best Practices

How we use software has changed over the years.

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Mastering Software Vendor Evaluation: Criteria and Process
Buying Software

Mastering Software Vendor Evaluation: Criteria and Process

Deciding which software your team uses day in and day out is a big commitment.

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SaaS Migration: Types, Benefits & What to Expect in 2024
Featured

SaaS Migration: Types, Benefits & What to Expect in 2024

Change can be a good thing.

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SaaS Vendor Management: The Definitive Guide for 2023
IT management

SaaS Vendor Management: The Definitive Guide for 2023

Maintaining a lean SaaS stack is no easy feat for IT managers, especially with the availability of...

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Software Usage Tracking: How Companies Can Measure Use
IT management

Software Usage Tracking: How Companies Can Measure Use

You can’t make the right software purchase decisions, meet license compliance requirements, and...

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How to Negotiate a Software Contract: Top Tips to Implement
Featured

How to Negotiate a Software Contract: Top Tips to Implement

It's not easy navigating the complexities of software.

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What is Shadow IT? Understand Risks and Protect Your Data
IT management

What is Shadow IT? Understand Risks and Protect Your Data

There once was a time when the IT department of a company had total control over the technology...

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What Is a Compliance Audit? Comprehensive Guide in 2023
Contract Management

What Is a Compliance Audit? Comprehensive Guide in 2023

There are certain societal expectations everyone follows without question. Stopping your car at a...

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Manage your software costs with G2 Track.

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